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Wednesday, December 1, 2021

Tips for driving sales in 2021

As our shopping habits have shifted to the Internet, our shopping traditions have also shifted to the Internet.although Black friday It’s usually the biggest shopping day for a physical organization, Cyber ​​monday It has quickly become one of the busiest shopping days of the year for digital retailers.

In 2020, e-commerce companies have brought more than $10.8 billion in revenue Only on Cyber ​​Monday. This is a lot of products, transportation materials and energy. Are you ready for the rush? Read on to find out what you can do to prepare and prepare for a successful end in 2021.

When is Cyber ​​Monday?

In 2021, Cyber ​​Monday is Monday, November 29. In the past few years, Cyber ​​Monday was relatively late. This means that consumers have less time to complete holiday shopping and buy more on important days.

You need to prepare inventory, supplies, and plenty of coffee to spend a short holiday!

How will Cyber ​​Monday be different in 2021?

If the past two years have taught us anything, it is expecting surprises.But one thing we must know is E-commerce Stay here. As you plan for Cyber ​​Monday 2021, please keep the following points in mind.

1. Changes in consumer preferences.

Although online sales increased last year, Surge exist roadside with Buy online, pick up in store (BOPIS) Sales volume. This year, as the world continues to return to normal, we expect to see more of this shift in using physical retail locations as fulfillment and distribution centers.

2. Demographic changes.

In 2020, 20.2% of online shopping Made by consumers 25-34 years old, and Consumers aged 55-64 only made 14.6% Sales. This year, we expect that as baby boomers continue to adopt technology in large numbers, this profit margin will become narrower—especially in basic services such as health care and groceries.

3. More competition.

In the past year, more businesses have moved online. This means that competition has never been so fierce. When you plan for Cyber ​​Monday, consider how to differentiate yourself from your competitors. Can you provide a better user experience? Is your product more sustainable? Bring your selling points home in a creative way.

Cyber ​​Monday tips

To get the most out of this Cyber ​​Monday, check out some of the tips below to see what you can integrate into your holiday e-commerce strategy.

1. Update your website in advance.

You don’t want to miss an important day, so make sure to update your website with your latest products, latest offers, and inventory before November 29th. This not only helps you on the day, but also allows customers to see what they might miss if they shop elsewhere.

2. Make sure your website is lightning fast.

Discounts are not the only thing customers are looking for on Cyber ​​Monday.

For 70% of consumers, Page speed will affect their decision to buy from online retailers. By streamlining your website-or building your store on a lightning fast platform first-you can rest assured that your customers will get the best experience on your website.

3. Shipped in the shape of a boat.

More sales means more transportation supplies. Get ready for the holiday shipping peak as early as possible, and make sure you have all supplies or services ready and wait for Cyber ​​Monday. Remember that you will compete with global retailers for carrier space, so plan early and adapt.

Want more transportation tips for holidays?Check out our important tips here.

4. Provide exclusive discounts.

If one thing the customer likes is more important than the offer, it is the exclusive offer. Popular footwear brands in 2019 Whole bird Released a limited edition sneaker for Cyber​​ Monday.

Cyber ​​Monday example

source: Whole bird

result? They are sold out- quicklyIn fact, Allbirds decided not to offer any discounts during the holidays, which is a move we often see in modern direct-to-consumer brands.

“The reason why Cyber ​​Monday or any other big sales day can get so much sales is because they provide offers and offers you don’t normally get. Therefore, the best way is to create a one-day discount or offer too much. Well, I can’t refuse. Limited-time offers create a sense of urgency, and the discount itself is enough to motivate people to buy. If you do, you don’t actually need to do much for Cyber ​​Monday or Black Friday or any other sales day. “

Tessa Wuertz, Marketing Director, Eiffel Creative

5. Cooperate with non-profit organizations and charities.

Donation Tuesday, the day after Cyber ​​Monday, is the day consumers and non-profit organizations look forward to donating after Cyber ​​5. By working with charities or non-profit organizations as early as possible, you can all reap the benefits.

Provide customers with a way to donate at checkout. Create co-branded marketing materials with your partners. Start the donation season as early as possible so that your customers feel that they are getting more than just products when they shop with you.

Need some help to create a brand mission and holiday donation guide? We have provided you with protection.

6. Send emails early and often.

When it comes to digital marketing, email may be one of the best tools you can use, especially for Cyber ​​Monday promotions. It allows you to establish contact with potential and long-term customers.

By starting your email strategy a month in advance, you can sow the seeds of Cyber ​​Monday as early as possible, allowing customers to learn about exclusive deals and offers before you post them to other channels.

7. Advertise on social media.

Tools like this Instagram and Facebook Provide excellent opportunities for companies to target potential customers. By using these tools to advertise the Cyber ​​Monday sale, you can reach participating audiences who are ready to buy.

However, the purpose of these platforms goes far beyond advertising. BigCommerce provides and Facebook, InstagramAnd so on, so you can sell products directly to consumers when they see them.

8. Grab those clues.

When it comes to Cyber ​​Monday, sales may be the ultimate goal, but for retailers or service providers, there is something almost as valuable: sales leads. Take this opportunity to obtain the email addresses and phone numbers of potential customers so that you can stay in touch throughout the holiday and beyond. This will ensure that if potential customers do not switch on Cyber ​​Monday, you still have the opportunity to sell during the rest of the holiday.

Curious about text-based marketing?View our SMS Marketing Guide Learn about best practices.

wrap up

The end of Cyber ​​Monday marks the holiday shopping season in full swing. Are you ready for the rush?

In the past few years, consumer preferences and demographics have undergone some huge changes, and you need to be prepared for this. However, by preparing your website early, using your marketing strategy cleverly, and making customers happy with lightning-fast websites and exclusive offers, Cyber ​​Monday can bring you to a successful conclusion in 2021.

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