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Thursday, December 2, 2021

Twitter Blue is for people who like to read news

You should get Twitter blue? It depends on whether you consider yourself a “super user.” The platform’s new subscription service costs $3 per month and comes with a series of required features: bookmark folders for organizing saved tweets, a “reading mode” for organizing long threads, and an edit button (of some kind), valid The revision after sending a tweet for 30 seconds.It can also access articles from many news organizations without ads, such as this Washington post, Rolling Stone, with Atlantic Organization.

Compared with the number of third-party applications that make Twitter more powerful (plugins that help you automatically delete tweets or search for your favorite tweets), Twitter Blue feels a bit overwhelming. But considering that it is the company’s first paid product ever, Twitter chose to narrow the scope and cater to a small group of people by providing them with the features they want.

Photo: Twitter

Twitter Blue will not eliminate advertisements in user feeds, nor will it change the tweet experience itself.But this is part of the company’s plan to achieve revenue diversification Beyond advertising It’s not just a place to share ideas with 280 characters. In January, Twitter acquired the newsletter companies Revue and Breaker, an audio social service to revolve Newsletter subscription with voice chatIn March, it acquired Scroll, an ad-free news reader.

Those who like Scroll will find that many people like Twitter Blue. This is almost the same service, but at a lower cost: Scroll charges $5 per month. Part of the Twitter Blue subscription fee will be refunded directly to the publishers that work with it. Twitter did not disclose how much, but wrote in an article Blog post “Our goal is to help each publishing partner earn 50% more revenue than they earn from advertising to that person.”

Photo: Twitter

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