Content marketing is a continuous planning and production process. And topics, even for search engine optimization, can be difficult to find.
The content should be useful, informative or interesting, and it should help companies attract, attract and retain customers and potential customers.
Therefore, for content marketing in December 2021, please consider industry forecasts, holiday guide articles, New Year’s resolutions, and some unusual holidays.
1. Industry Forecast
December is the beginning of the end, the last month of the year. Now is the natural time to predict trends and changes in 2022.
For your content marketing, consider creating articles, videos, or podcast clips to predict changes in the industries your business serves.
For example, a B2B merchant selling restaurant supplies may want to predict the demand for vegetarian or vegan menu items. This prediction can answer several questions that are helpful to restaurant owners and managers.
Should restaurant owners add new vegetarian and vegan foods? Is there evidence that the trend is weakening? Are there more vegetarians and vegan customers? How do the vegetarian and vegan trends compare to the interest in the keto diet?
Google Trends, which shows the popularity of search terms, can provide insights. The screenshot below compares search volume for “vegan” and “keto”.
Similarly, an online retailer that sells sports equipment to high school students and their parents might consider comparing forecasts for the cost of college education and the number of sports scholarships.
The idea is to create valuable content to help customers understand how trends in 2022 will affect them.
2. Holiday guide
How-to articles and videos are the best content marketing. No content of any kind is more valuable to consumers.
For December 2021, create a video or article to demonstrate how to complete the task-the more specific the task, the better.
Here are a few examples on YouTube and popular sites:
Try to identify how-to topics that are closely related to the products or services your business sells.
On New Year’s Eve, many people will share a list of resolutions. These are promises to themselves, aimed at improving their lives in some way.
Various websites and sources estimate that 40% to 50% of American adults have made a resolution, so the audience is very large.
For content marketing in December, create a list of solutions and resources to help readers plan their goals.
The highest resolution may include:
- Eat better,
- lose weight,
- exercise more,
- Develop interpersonal relationships,
- Save more money,
- Earn more money,
- Spend less,
- Advanced career,
- drink less,
- Quit smoking,
- relieve pressure,
Choose topics related to the products your company sells. For example, an online stationery and office supplies store can focus on financial solutions and publish a series of articles describing financial journal technology.
Similarly, luggage retailers or menswear companies can post articles or videos about travel plans. They may cover how to travel safely under Covid or describe potential destinations.
4. Roof Day
December 3, 2021 is Rooftop Day in the United States. It reminds us that many people are struggling for housing and want to thank us for what we have.
Since the beginning of the Covid pandemic, global housing prices have been rising.According to October 2021 report For example, in ApartmentGuide.com, rental prices in Ohio increased by 41% year-on-year. However, in some places, the trend is changing, and November rental prices fell by about one percentage point.
While it may make sense for some companies to create content about the housing market, others may focus on “be grateful for what they have.”
5. Pretend to be a time traveler
This idea is probably the most creative and interesting in this article.
December 8, 2021 is the “Pretend to be a Time Traveler” day. This is an opportunity for content marketers to entertain readers and audiences. There are two possibilities here.
First, create an article or video describing how to celebrate Pretending to be Time Traveler Day. This article may include recommended time travel movies or books. Or it could describe how to make ancient recipes for people who wish to pretend to go back in time.
Secondly, pretending to be a time traveler day may trigger discussions about time travel.An example is the Unveiled YouTube channel, which has An eight-minute video Describe four time travel stories.