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Thursday, December 2, 2021

These companies already live in Zuckerberg’s meta-universe

Facebook’s Metaverse, or Meta’s metaverse is not only touted as a better version of the Internet-it is also hailed as a better version of reality. Obviously, we will “Socialize, learn, collaborate and play“In an interconnected 3D virtual space, Facebook co-founder and CEO Mark Zuckerberg described it as “Physical internet. Zuckerberg claimed that this space will not be created by a single company, but by a network of creators and developers. The first question: 91% of software developers Is male. Second question: You have been living in a meta-universe version for many years-and, after taking over video games, it is now coming for the world of work.

Since the beginning of the Covid-19 lockdown, companies large and small have been testing avatar-based platforms for remote and mixed work. Using the Oculus VR headset, Facebook’s Horizon Studio Imagine that in the near future, people will meet in a virtual world without souls and floating. Microsoft’s Hololens Mesh 2 Hoping to promote similar corporate mixed reality gatherings, Canadian e-commerce platform Shopify has just launched a browser-based game Shopify party, Where employees appear as the avatars of their choice, adding fun to one-on-one, ice-breaking, standing and other team activities.

Many people have pointed out how boring Zuckerverse looks.Most of us are already living in that future, whether it’s through the organized fun of social apps in the workplace or through things like Fort nightAlthough the video game metaverse provides ample space for imagination and connection, corporate metaverse has the risk of duplication and potential magnification of real-world defects.

Whether the company adopts certain aspects of the corporate metaverse or uses it for all aspects of remote work, it cannot prevent the infiltration of unconscious bias. “It’s easy for companies to invest only in technology, but companies need to understand the psychology to push people to use it,” said Roshni Raveendhran, a professor at the Darden School of Business at the University of Virginia. “Can employees thrive in such a universe? What makes them thrive?”

Not bound by the risks of mass adoption of Metaverse — or, less excitingly, many companies using remote collaboration tools — a group of startups are pouring into the future to sell.The most famous virtual workspace tool is Gather.town, which has accumulated 4 million users In just over a year after the outbreak of the pandemic.Its retro, pixelated design is deliberately based, and Roblox’s Loom.ai with Taio Use complex graphics to create a more realistic virtual world.The excellent simulation platform Second Life was adopted Cisco and IBM More than ten years ago.Although virtual and augmented reality companies have always promised the world but failed to achieve it, a report from a consulting company in 2020 PricewaterhouseCoopers It is predicted that by 2030, nearly 23.5 million jobs worldwide will use AR and VR to complete tasks such as employee training, meetings, and customer service.

For businesses, the most interesting benefit of avatars is that NASA employees in the 1970s, Is the closeness of numbers, no need to pay attention to facial expressions-leading to The much criticized zoom fatigueAlthough self-expression is the charm of video game avatars, it is still unclear what employees will gain if they are asked to exist in the virtual world of the enterprise.

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